Impacts of Covid-19 on consumer behavior of women's shoes and accessories in Vale do Rio dos Sinos-RS.

Abstract

The objective of this work is to analyze the impacts of the covid-19 pandemic on the behavior of the consumer of women's footwear and accessories, focusing specifically on the region of Vale do Rio dos Sinos-RS. Regarding its typology, this work makes use of Descriptive (objectives), Bibliographic and Survey (technical procedures) and Quantitative (problem approach) research, and for the data collection stage, a questionnaire was built in the Google Forms platform consisting of 17 closed questions and 01 multiple choice question. After assembly, the questionnaire was shared – Facebook, Instagram and Whatsapp – and was available for responses between September 1 and 20, 2021, totaling 202 responses at the end of the period. As main points, it was noticed, through the survey, that most respondents made more than one purchase during the pandemic, which were mainly purchases of shoes (sneakers and boots) and women's accessories. In addition, the influence at the time of purchase originated, mostly, in social groups and in the observation of fashion trends. Still, a good part of the interviewees bought products just because they were on sale, which reinforces that the communication of opportunity has outstanding persuasion on consumers.