State of the art on organic food consumption: determinants, willingness to pay and framing effect

Abstract

The purpose of this work is to investigate the state of the art of the studies that evaluate the determinants of the consumption of organic food, also exploring willingness to pay and framing effect in the decision to purchase such products. To achieve this objective, the bibliometric review method was applied, with the database of Web of Science and Scopus between 2000 and 2020. Using the R Studio - Package bibliometrix, the results showed that the most relevant variables that explain the consumption and the willingness to pay for organic foods are level of education, knowledge about organic products, individual and collective concern about the environment and health. The study also found evidence that the framing effect, one of the behavioral bias is a relevant factor that influences consumption and willingness to pay for organic food.