Investigating the priority level of decision-making factors influencing generational succession
Resumo
This study aimed to identify the priority level of decision-making factors influencing generational succession in the perception of potential successors. The data were obtained using a questionnaire with 25 questions applied to a sample of 308 potential successors. The AHP Modeling (Analytic Hierarchy Process) method was used to analyze the data. Regarding the criteria, Cr6 "Business relations" obtained the highest priority level (0.3975), while Cr2 "Infrastructure and coexistence in the rural environment" was the least prioritized (0.0467). When it comes to the global weight of all the subcriteria, Scr25 "Price" (0.2532), Scr19 "Social valorization" (0.1116), and Scr23 "Access to commercialization" (0.1027) were the most prioritized. In contrast, Scr1 "Size of the farm" (0.0021), Scr9 "Leisure infrastructure" (0.0029), and Scr4 "Activity diversification" (0.0039) obtained the lowest priority level among all the variables analyzed. Therefore, this study concluded that criteria external to farms have a greater influence on generational succession.
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